The Boston Business Journal recently reported news from the KnowFat Lifestyle Grille. In preparation to rollout 800 units nationwide by 2010, the company has rebranded its concept to UFood Grill. While UFood/Knowfat currently has locations in Oakdale, MN, Naples, FL and several in Massachusetts, its plans for growth is based on 8 area developers selling three different franchise opportunities: “a two-in-one food and retail store at about 2,500 square feet; a smaller, 2,000-square-foot model without retail; and a 1,000-square-foot mall food court model” with an initial franchise fee of $35,000. UFood is partnering with George Foreman to help market these franchises. According to the Boston Business Journal, UFood is in its 3rd round of financing and is planning to raise $10-20M.
While I’m excited to see the growth of better-for-you fast food options, I ate at a Knowfat a while ago and was not won over by the taste or quality of their offerings. I hope the new UFood branding will come with delicious food, as well. For more about Knowfat, see the previous post here.