
After fast food joints the health wave seems to be catching up with local convenience stores. With increased pressures on time and heightened awareness about healthy food options, it isn’t a surprise that convenience stores have started stacking up healthy food options right next to their salty snacks. Local convenience stores like Royal Farms and 7-Eleven join dozens of fast food chains in providing more nutritious offerings to busy commuters.
Jeff Lenard, from the National Association of Convenience Stores says that customers are evolving with their tastes and becoming more health conscious. Convenience is the most important factor for customers in choosing what they eat and health is the second most important factor, thus even small local convenience stores and gas stations have started including healthy food options like fresh fruits and vegetables in their fare. Though fresh food may be more costly, convenience stores know that customers on the move will go elsewhere for healthy options. Major chains now even have their own healthy brands: Royal Farms offers their healthy foods under the name of “Good to Go’ while 7-Eleven serves its fare under the ‘Pick Smart’ name. Popular offerings are salads, 5-ounce fruit cups, celery and carrot sticks with ranch dressing, low fat low calorie sandwiches and even fresh low calorie fruit punch or lemonade.
The prices for these products is a little higher that the preservative packed foods but consumers are willing to pay the extra bit to get healthy food while they are in a hurry.
The trend is especially good news for those constantly on the move, now look forward to better health and not just carbonated drinks and candy bars to move you along.