I was fortunate enough to meet Walter Robb, Co-President of Whole Foods Market, at a Stanford Club of Marin event where he spoke about the organics movement, his company, his inspiration, and the nation’s health.
Walter said “I’ve never seen a time when the conversation about food has been more robust and dynamic”, validating that this is the time to start Feel Good Fast Food restaurants.
It was wonderful to hear Rob speak about his inspiration in starting the natural food stores that ultimately became part of Whole Foods. He said that E.F. Schumacher’s Small is Beautiful and Francis Moore Lappe’s Diet for a Small Planet inspired him. I am similarly inspired by those books, as well as the more recent Grub by Anna Lappe and Bryant Terry and The Omnivore’s Dilemma by Michael Pollan.
Walter also spoke about the opportunity to impact health in America. 15.3% of the U.S. GDP is spent on healthcare, and only 5% of that is focused on preventative medicine. He mentioned the People’s Grocery in Oakland, that’s mission is to change the way the food system works. Their website says that “The number one cause of death in West Oakland is not violence, but heart disease.”